Every artist would love to build a fan base and increase engagement. Creating engagement-oriented content increases the likelihood that your music will gain traction and spread, so why not let the fans do the talking for you?
Unfortunately, it’s easier said than done. We live in a social-media-saturated world where over half of active adult social networkers follow a brand or certain artists. Your audience might be spreading the word for you, but it can take years of practice and research to get them consistently hitting the “share” button for you.
Using well-executed sweepstakes promotions, drawings, and contests to reach fans can increase the likelihood that members of your audience will share with their friends—AKA, your future audience.
These three tips will help you sweep up more fans in no time.
1. Create ways to engage that seamlessly integrate with your fans’ social habits
If the fans feel interrupted in their day-to-day lives or they think that their privacy is being invaded, they’ll tune you out, without thinking twice. Every aspect of the contest needs to fit flawlessly into your audiences’ conversations. Find out where your fans are spending the majority of their time. Is it Pinterest? Facebook? Twitter? Instagram? Vine? Once you unearth that channel, you can work on intersecting with their lives.
2. Don’t underestimate the power of incentives
Studies show that when people are provided incentive, 20% more will share vs. those without incentive. When your relationship is mutually beneficial, your audience is more likely to come back for more.
We all know that fans love freebies. If you don’t have money in the budget for daily or monthly giveaways, try something else: additional entries. Prodding fans to share the promotion on their favorite social media sites or follow you on social sites in return for more chances to enter a sweepstakes competition is a win for both you and the player. Fans get the opportunity to earn more entries, while you reach more people with your music.
Try these tactics on for size. Giving fans a chance to win more entries:
- Get +1 entry for following you on Instagram.
- Earn 25 more entries when you tweet this to your followers.
- Receive 10 additional entries for sharing this promotion on Facebook.
- For each friend you forward this email to, you will receive one additional entry.
3. Partner Up!
Analyze your target audience. Pinpoint their other interests and activities and partner with a brand or company that aligns with your core audience.
For example: The travel industry is known for partnering up. Hotels, flights, and car rentals just naturally go together. American Airlines, for instance, capitalized on the vacation season, teaming up with the Grand Wailea Waldorf Astoria Resort to offer AAdvantage Members a little extra reward: a week’s stay at the fabulous Hawaiian resort for two, plus airfare and an extra activity. The catch? You must be an AAdvantage Member—whether you are currently a member or you sign up for the first time to enter the sweepstakes. The move not only captures American Airlines and the Waldorf Astoria’s current customers but also attracts new members.
Sweepstakes are a fun and exciting way to engage current fans while also capturing new ones. Find where your audience socializes, what their likes, and preferences are, and give them incentives to share and partner with a strong outside player. Although there are countless other ways to boost engagement, these tips will start you off strong.
Best of luck…………..