Sweep Up more Fans With These Promotional Tactics

Every artist would love to build a fan base and increase engagement. Creating engagement-oriented content increases the likelihood that your music will gain traction and spread, so why not let the fans do the talking for you?

Unfortunately, it’s easier said than done. We live in a social-media-saturated world where over half of active adult social networkers follow a brand or certain artists. Your audience might be spreading the word for you, but it can take years of practice and research to get them consistently hitting the “share” button for you.

Using well-executed sweepstakes promotions, drawings, and contests to reach fans can increase the likelihood that members of your audience will share with their friends—AKA, your future audience.

These three tips will help you sweep up more fans in no time.

1. Create ways to engage that seamlessly integrate with your fans’ social habits

If the fans feel interrupted in their day-to-day lives or they think that their privacy is being invaded, they’ll tune you out, without thinking twice. Every aspect of the contest needs to fit flawlessly into your audiences’ conversations. Find out where your fans are spending the majority of their time. Is it Pinterest? Facebook? Twitter? Instagram? Vine? Once you unearth that channel, you can work on intersecting with their lives.

2. Don’t underestimate the power of incentives

Studies show that when people are provided incentive, 20% more will share vs. those without incentive. When your relationship is mutually beneficial, your audience is more likely to come back for more.

We all know that fans love freebies. If you don’t have money in the budget for daily or monthly giveaways, try something else: additional entries. Prodding fans to share the promotion on their favorite social media sites or follow you on social sites in return for more chances to enter a sweepstakes competition is a win for both you and the player. Fans get the opportunity to earn more entries, while you reach more people with your music.

Try these tactics on for size. Giving fans a chance to win more entries:

  • Get +1 entry for following you on Instagram.
  • Earn 25 more entries when you tweet this to your followers.
  • Receive 10 additional entries for sharing this promotion on Facebook.
  • For each friend you forward this email to, you will receive one additional entry.

3. Partner Up!

Analyze your target audience. Pinpoint their other interests and activities and partner with a brand or company that aligns with your core audience.

For example: The travel industry is known for partnering up. Hotels, flights, and car rentals just naturally go together. American Airlines, for instance, capitalized on the vacation season, teaming up with the Grand Wailea Waldorf Astoria Resort to offer AAdvantage Members a little extra reward: a week’s stay at the fabulous Hawaiian resort for two, plus airfare and an extra activity. The catch? You must be an AAdvantage Member—whether you are currently a member or you sign up for the first time to enter the sweepstakes. The move not only captures American Airlines and the Waldorf Astoria’s current customers but also attracts new members.

Sweepstakes are a fun and exciting way to engage current fans while also capturing new ones. Find where your audience socializes, what their likes, and preferences are, and give them incentives to share and partner with a strong outside player. Although there are countless other ways to boost engagement, these tips will start you off strong.

Best of luck…………..


Gwen Sebastian


I had the opportunity to see country artist Gwen Sebastian and her band perform in Dallas at The Glass Cactus on 2/8/2014 (Gaylord Property). The Glass Cactus is noted for headlining country super stars as well as rising stars. In this case based on her performance I would clearly say Gwen has surpassed “rising star” and has made the list of “super star”. She has certainly made her dreams come true from her growing up years in Hebron, ND.

Gwen’s performance was stellar! The crowd was engaged on the dance floor, those who were not dancing held their sights on the stage in awe. It was one of the best performances I’ve seen in some time. The energy in the venue was intoxicating!

Gwen along with her band performed numerous cover songs from The Doobie Brothers to Fleetwood Mac which I and the audience was not expecting. It certainly provided us to hear Gwen’s vocal range and range she has. Surprising that she did not make the final cut on the 2nd season of “THE VOICE” but she did capture Blake Shelton’s ear and she now tours with him doing back up vocals. A lucky man he is to have such a “VOICE” behind him.

Gwen performed some of her other songs along with her recent single “Suitcase” which I found to be one of my favorites as did the women in the audience. More mainstream country which always grabs my ears and attention.

When Gwen got off the stage and went down on the dance floor and began dancing with some random guy it caught me as well fans a bit off guard as you don’t usually see a female artist do this type of thing yet this is why we love Gwen as she’s always reaching out and taking chances which I fully respect. Now that’s a performer engaging the fans. Some artist could learn from her as its more about being on a stage than just performing and singing. Fans want a show and a show they got!

There are many things to appreciate about Gwen and one that I see is that she welcomes the fans with open arms and sincerely thanks them for their support. She said thank you several times during her performance. When she says thank you, know how sincere and grateful she really is. Trust me folks, Gwen’s very appreciative for her fans and shows it and often. Very endearing!

Gwen and her band definitely know how to work an audience and that they did Saturday night. They played three sets, again a nice surprise as most were only expecting two. The fans definitely got their money’s worth!!!

If you get an opportunity to see Gwen and her band perform I strongly suggest you do so. If you can’t see her live simply download her music at http://www.gwensebastian.com/music as every song she signs is well worth the spend.

Be sure to follow Gwen on Twitter @GwenSebastian and like her on Facebook at https://www.facebook.com/gwensebastianmusic 

In closing, Gwen is doing what God created her to do and that is to write music and perform. Not only am I grateful to know her and her music, I’m ever so grateful for her valued friendship!


Gary Quinn Music


In country music you rarely hear of a singer/song writers/performers from Ireland and or for that matter from Europe as a whole. Today I’ll share with you one talented performer who’s overcome “boundries” and making himself known as a true standout in country music.

To say that I had trepidation about this album heading into it is probably understated. I should have known better and just trusted the Gary Quinn name and the weight that it carries, and had a little more faith when he announced that he was putting out a new debut album.

Gary has performed and shared the stage with many super talents such as Kristian Bush from Sugarland, Clint Black, Bill Anderson and Bob Di Peiro. In 2013 Gary was Nationally recgonized for his single “He Don’t Show Her Anymore” which was awarded ‘Song of the Year’ by the British Country Music Awards for 2013.

I must admit that I’m grateful that Gary took the time to seek me out. When he did he was generous enough to share with me his debut album simply titled “Gary Quinn”. The album has 10 tracks on it. After listening I was taken by surprise just how good they all are.

Four songs on the album really grabbed my attention “The Power Of You And Me”, On Your Way Out”, Dodge Your Bullet” and “He Don’t Show Her Anymore” which I see all of them resonating with the country music fans of today. Each song is artfully written and performed and to be honest I could see “He Don’t Show Her Anymore” being played on country radio. Out of the four this one definitely kept me engaged. I definitely see country music fans loving this album just as much as I did.

Lots of country acts out there today proclaim just how “country” they are, claims that are often dubious. In the case of Quinn, an unexpected touch Gary he underpins his vocals chops with the instrumentation to back it up. Quinn goes against the grain and is far better off for it.

All, in all you can’t go wrong with album as it has a good cross between country and a slight touch of what I call "Memphis Bluesy" feel that blends quite nicely together.

To learn and hear more about Gary, his band, and music go to http://www.garyjpquinn.co.uk/live and be sure to follow Gary on Twitter @GaryQuinnMusic and also be sure to like his Facebook page at https://www.facebook.com/GaryQuinnMusic 


Shantell Ogden “Better At Goodbye”


I was blessed when Shantell reached out to me. The more I got to listen to her music and read her bio and lyrics I became ever so intrigued to learn more.

But first, Shantell has a new album coming out on 12/17/2013 titled “Better At Goodbye” that in my opinion is a MUST have! Yet I’ll further comment on the new album a bit later as I want to share with you more about the artist.

Shantell Ogden’s songs have been recorded by multiple artists, receiving airplay on more than 145 commercial country radio stations nationwide. “Great American Song” reached the Top 50 Music Row Breakout Chart in 2012, and another of her tunes broke onto the Top 100 Music Row Charts in 2011. Four of her songs were featured on the CW’s popular TV series Hart of Dixie and another was included in the 2013 feature film Storm Rider.

As you can see this is one talented artist that is swiftly making a name for herself in country music.

Now back to her soon to be released album. There are 8 songs on the album of which “The Lie I Tell Myself” and “Better At Goodbye” are two of my favorites.

Shantell has been at her best on ballads and she immediately shows this off on the lead single and title track “Better At Goodbye” It’s such a wonderful song. I’ll be surprised if no one elects to cut the song next year or two. I see Faith Hill or Sara Evans signing up for this one.

Shantell sings quite well by showcasing a vocal many of the “young guns” could learn from while “Love Shouldn’t Hurt” is one song about how ”Love Shouldn’t Hurt” and in its true honest fashion conquers all, no matter how angry and mad we can feel at times, when we’re killed with love and kindness, all the anger and negativity simply moves away. It’s a strong message song and Shantell delivers again here.

All in all the album is well worth your listening time and spend. You can learn more about Shantell and the new album http://www.shantellogden.com/home and while your at it be sure to like her page on https://www.facebook.com/shansmusic and of course on http://instagram.com/ You may also sign up for her e-mail list for the latest and greatest news about her http://shantellogden.us7.list-manage2.com/subscribe?u=e172039e9d46bbe21815b9145&id=4172b555a1 and be sure to follow her on Twitter @shansmusic



Aron Michaels “This World’s On Fire”


Artist Aron Michaels is a singer/song writer that makes New York his home yet his music is puristic country with a dash of rock making for his debut album "This World’s On Fire" a MUST have. 

Produced by Jeff Denny the album consist of 10 total songs of which two of my favorite are “From A Faded Old Cadilliac” and “There’s A Cold Wind Blowin In”. The album is rich and quite enjoyable. You can sample all of the songs and review the lyrics for each at  http://www.aronmichaels.com/fr_home.cfm I think most who listen will find that the entire album likeable and well worth the spend via I-Tunes https://itunes.apple.com/us/artist/aron-michaels/id390591458 

The future looks promising for Aron as he’s making himself known with his song writing capabilities. There’s a lot of singer/song writers in Nashville. Professionaly I think Aron needs to stay where he his and get his songs in the hands of some A-Listed artists and publishing companies. A talent that Aron has mastered that doesn’t need to go unnoticed. Nashville take notice!

You can follow Aron on Twitter @Aron_Michaels and be sure to like his page on Facebook at https://www.facebook.com/AronMichaels

In closing, Aron is a talented singer/song writer that you may just want to keep your eyes on as I see BIG things coming from him in the not so distant future.


Julie Roberts “Good Wine & Bad Decisions” Album Review


I’m excited just like the rest of you to get artist Julie Roberts new album “Good Wine & Bad Decisions”. Produced by Sun Records, which is their first full-length release in nearly 40 years.

Julie wrote or co-wrote nine of the album’s tracks. Juile has drawn on her lifes experiences and put them into lyrics that are in my opinion extrememly well written. Many of her songs on the album will nearly transform you into her life, embracing you with her soulful spirit. For many, she’s a blessing from God and we should all be grateful for her music.

We hear that there are a few guest apperances on the album like Vince Gill on “Old Strings” and of course Buddy Miller on “Gasoline & Matches”.

For Julie you can tell through her music and with the support of her family have been motivators for her to continue moving forward and it clearly shows in this album.

I’m HIGHLY recommending this album even before I’ve had a chance to hear all the songs. Knowing Julie and her perfectionsist style it’s sure to be a great one. I’m so confident about how good this album is I’m awarding it 5 STARS*****

Be sure to get your copy now at http://julieroberts.bigcartel.com/product/good-wine-and-bad-decisions Just $15 and well worth the spend!

Be sure to follow Julie on Twitter at https://twitter.com/@TheJulieRoberts and also on Facebook at https://www.facebook.com/JulieRoberts 


Lee Gibson Music Album Review


Hot on the trails of his current single “Long Slow Night” Lee Gibson releases “Lee Gibson” a true to the roots traditional country album. Gibson who tends to fly under the radar, brings quite a bit of music to the table (11 songs in total).

Impressed by “Long Slow Night,” I was eager to see what this guy had in store for us for the remainder of the album. The moment I heard “My Country Song,” and “Lincoln County Lightning,” I was immediately drawn in. These are three of my favorite songs on the album and makes me feel…just happy!

This album is a jammed packed with many different songs and while some of the songs do fall within the cliché of country music out there, the delivery is different. Gibson isn’t a stodgy traditionalist (though he can do that just as well as anyone), and he’s far from Pop/Country. His sound is authentic and his vocals are deep with authority. I believe he’s an artist who is completely underrated and deserves much more attention than he’s getting. Nashville…Wake Up!

The songs on this album feel fresh and alive. “Long Slow Night” is just the type of sound country radio needs to share with their listners.

To pre-order your copy of the album go to http://leegibsonmusic.bandcamp.com/ You can’t spend $12 any better. You’ll find that you’ll keep listening to it over and over again as I sure did.

Be sure to follow Lee on Twitter at https://twitter.com/leegibsonmusic and on Facebook https://www.facebook.com/LeeGibsonBand

This is album is so good I’ve awarded it 5 STARS*****

Pear Band


Meet the Pear band! This country duo Lynae and Denis Dufresne hailing from Canada is turning heads in the country music world and they sure have gotten my attention as well as numerous fans across the globe.

They have recently released their first debut album “Sweet N Gritty” by Noah Gordon a Nashville based producer. Their leading single "This Ain’t A Love Song" http://www.pearband.com/index.html received numerous accolades and awards and rightly so. The song won the 2012 International Songwriting Competition for the country genre. PEAR was named the 2013 Group of the Year by the Association of Country Music in Alberta and well deserving.

Denis and Lynae have opened for a truly diverse group of performers including Alanis Morrisette, Alan Jackson, Moby, Barenaked Ladies, Tim McGraw, Martina McBride, Tammy Wynette, Paul Brandt and Counting Crows to name a few.

If you have the opportunity to see them live then do so as you won’t be disappointed. One listen you’ll be a fan like I am. The album is so good that it has earned FIVE STARS*****

They’re one BIG talent and are worth the $$ to purchase their music. Go to http://www.pearband.com/store.html to get your CD.

Be sure to find them on Twitter and follow them at @Pearband or on Facebook at https://www.facebook.com/pearband

Chase Allan

Chase Allan

Nashville based artist Chase Allan is a recipient of the 2012 Nashville Top Independent Male Country Artist of the Year Award and well deserving.

There are numerous industry executives that are speaking very highly of Chase and his music and rightly so. Chase’s music is a delightful blend of country/pop which makes his music most enjoyable. I’ve come across a lot of talent over the years and there’s just something about Chase. Some call it the “IT” factor I call it a gift. Chase puts a lot of heart and soul into his music and performances. Seeing him perform never gets old!

Chase not only excels as a performer his songwriting skills have served him well. I quote Chase as he states “When I write a song I’m hoping that it touches the listener in a way that brings joy, happiness, and a positive impact on their lives”. The proof of his song writing capabilities lies in his songs. One listen you’ll get what I’m stating here http://www.chaseallan.com/Music.html 

Chase is an experienced artists that is making his dreams come true. I’ve found that he knows the business inside and out and it shows as he’s well on his way for making a name for himself in country music.

You owe it to yourself to purchase his music, see him when he’s touring, and most of all follow him on Twitter @chaseallanmusic Chase is a fantastic guy and an extremely talented artist. He gets connecting with the fans via social media.

Chase’s latest single “See Amazing” is amazing! There are several other tunes on his album like “Sweet Lovin” and Brand New Day” that I especially enjoy. The entire album earns 5 STARS*****. http://www.reverbnation.com/chaseallan

Holly Williams


Artist & song writer Holly Williams is from a famous family that has not only captured my attention but deserves it. The daughter & grand daughter of Hank Williams Jr & Sr.

Holly’s current album "The Highway" is getting a lot of attention and rightly so. Holly self-financed the album and released it independently but this doesn’t mean she was by herself. Throughout the process, the Nashville-based songwriter was surrounded by a talented & supporting cast, including co-producer Charlie Peacock (The Civil Wars), her multi-instrumentalist husband Chris Coleman, bassist Glenn Worff (Mark Knopfler), pedal steel guru Dan Dugmore (James Taylor, Stevie Nicks), and friends like Dierks Bentley, Jakob Dylan, Jackson Browne and Gwyneth Paltrow who all make guest appearances on the record.

Two of my favorite songs on the album are (1) Drinkin and (2) A Good Man. The album is definitely worth the spend $$$! You’ll find that you’ll go to it time and time again as its that good.

Holly and her band are currently touring so be sure to catch a show or two. If you do you’ll be treating yourself very well.

Be sure to follow Holly on Twitter @hollywilliams1 and visit her web site at http://www.hollywilliams.com/music/ You won’t be disappointed in what you hear as I give the album FIVE STARS*****